SUPPLY CHAIN
“ We want to make sure that we live this every day . We want to be inventive and create possibilities for consumers . The concepts of diversity , individuality and authenticity are central to this .”
Priding itself not only on its agility and commitment to adapt to the pace of change , Coty has expanded beyond its core markets in Europe , North America and Brazil , China and Asia-Pacific , gaining approximately US $ 9bn in revenue in 2017 . Such is its success , it aims to further cement its presence as a leading player within the beauty industry worldwide .
Own it . Drive it Spread across the Americas , the EU and APAC , Coty ’ s mission to remain a key player and create longterm shareholder value has seen it retain its unique culture , which Gupta notes with immense pride . Shaped by its core values , Coty ’ s business spirit of entrepreneurship has seen its lean , diverse organisation become encouraged to not only share a passion for beauty , but bring different solutions to the table to the delight of its consumer base .
“ Our culture is a key differentiator for us , and a good example is our ‘ Own it . Drive it mentality ’”, continues Gupta . “ This sets us apart from our competitors as we approach every business decision with the mind-set that it is our own company and money in which we are investing .”
“ Following two mega mergers and acquisitions with Procter and Gamble and Hypermarcas , we began to re-define ourselves while embarking on this massive transformational journey . Our purpose , beliefs , charter and corporate identity are the very heart of who we are at Coty ,” he says .
Supplier strengths Coty ’ s ‘ Own it , drive it ’ mantra has seen the business ’ s global category procurement team become an essential bridge between the business and the global supplier base .
“ Mapping our business requirements with what our supply base can deliver has enabled us to provide innovative solutions and unique ways of approaching business problems ,” observes Gupta .
“ We build strong partnerships
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