Contemporary concepts
AWJ INVESTMENTS
for the brand . We recently opened one branch in Riyadh , and Operation Falafel has been registered in 82 countries all around the world . We ’ ve already signed many franchise agreements obtaining the rights to operate Operation Falafel abroad in different countries such as the US , the UK , Switzerland and the Netherlands .”
Contemporary concepts
The Beach is also home to a number of other concepts operated by AWJ Investments , such as Awani – a contemporary restaurant serving the best of classic Levant cuisine . Catch-22 , a seafood fusion restaurant , alongside Chicks ‘ n ’ Friends , which specialises in fried chicken and accompanying sides , join the selection at The Beach , as well as Yalseh , the latest concept operated by AWJ Investments . “ Yalseh is the first Emirati beach lounge in Dubai ,” states Nasr . “ It has been operational for one year now , and we offer most of the traditional Emirati food items where a person can go and have dinner and a
“ Since we started Operation Falafel , we ’ ve had a great acceptance from the local market and the customer feedback is amazing ”
RAMI NASR Head of Procurement and Logistics