FOOD AND DRINK taking into consideration the number of outlets that we have , so this puts us in a position where we have a competitive advantage over the other competitors in the market to receive better pricing ,” Nasr remarks . AWJ Investments is well known in the market for having a very transparent strategy . “ Economy of scale allows us to be more competitive and to be ahead in the market . Having our own logistics team where we cater to all our outlets gives us the responsibility of getting all the items to each and every outlet , based on their timelines , so this is what puts us ahead ,” explains Nasr .

“ We have a centralised procurement system , centralised production facility and a centralised warehousing unit . This definitely gives us an added value and an advantage against other players in the market . Also , we have a designated team for each concept that we own , and that team is well trained on the requirements of each concept that they are taking care of .”

Technology also plays a substantial role in managing the complex supply chain at AWJ Investments . “ Using technology in the supply chain is crucial for any firm nowadays . We are using a very advanced ERP system , which connects all our divisions together in our company . We have a very solid software system , which is being solely used for

The current number of outlets in the UAE

AWJ Investments ’ annual revenue

The number of employees at AWJ Investments

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