Future plans
FOOD AND DRINK
Future plans
Despite already operating myriad concepts , AWJ Investments is already working on its next restaurant . “ Coopers is our newest project and it is yet to open ,” Nasr reveals . “ Coopers is a beach urban diner . The food presentation is very simple yet the taste is very flavourful . It is a grab-and-go concept that has been in the making for the past seven to eight months .”
Within the next five years , AWJ Investments plans to travel and explore markets across Europe , North Africa and the US , experimenting with new tastes and old , and infusing traditional flavours with a fusion of traditions . “ Our future plans are to expand regionally and internationally with the different brands that we have . At the moment our expansion plan is towards many territories or countries . Our first franchise branch of Operation Falafel opened in the eastern region of Saudi Arabia last month . This is one of many units that we are looking to have in the Saudi territory ,” Nasr enthuses .
“ Of course , our next step will be the United States and we are going there very soon . We are almost done with the preparations for Operation Falafel to be presented to this market . In 2018 we are planning to have 47 outlets spread over the Middle East with one outlet in the United States . Our strategic vision is to operate 97 outlets by 2020 .” Having achieved much already in such a short space of time , AWJ Investments certainly shows no signs of slowing down in the foreseeable future .
middleeast . businesschief . com 219