FOLLOWING ONE OF THE WORLD ’ S LARGEST ACQUISITIONS INVOLVING SABMILLER , AB INBEV HAS SET ITS SIGHTS FIRMLY ON MAJOR GROWTH NOT JUST IN AFRICA , BUT FOR AFRICA
For centuries , Anheuser- Busch InBev ( AB InBev ) has brought people together by brewing some of the world ’ s most renowned beers , including Budweiser , Corona and Stella Artois .
With a footprint which spans Africa , Europe , Asia and the United States , AB InBev can lay claim to the title of being the world ’ s largest brewer . But the organisation has loftier ambitions than size , and a responsibility to focus on more than just the bottom line .
Its vision is to generate real growth that in turn creates a better life for more people in more places , and the company is doing this by investing heavily in people and communities .
This is evident nowhere more so than in Africa , where in 2016 , there was a business combination between AB InBev and SABMiller , a leading brewer on the continent . As with any acquisition , changes
were made to both structure and staff complement .
AB InBev Procurement and Sustainability Vice President , David Hauxwell , has been blown away by the dedication and the love for the company felt by those who remained . “ We have been able to go to market and find passionate people , and more importantly , kick off our Global Management Trainee and Procurement Trainee programmes to attract and retain the best talent . AB InBev has people who really believe in this company and in the culture of what we are trying to achieve ,” he said .
SABMiller , founded in Johannesburg in 1895 , was very much rooted in Africa . AB InBev is at the beginning of its African journey , but it can call upon more than a century of experience as one of the largest and most successful brewing companies in the world as it looks to the future .
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