AB InBev ’ s procurement team
This ‘ farmer-first ’ mentality is evident throughout AB InBev ’ s entire global agriculture vision . Whether it ’ s in North America , Europe or Asia , Rogers points to a desire for the company to develop and maintain a hands-on approach which is vital in ensuring that the company can truly develop and grow communities .
“ This talks to the company ’ s other key growth initiative of entrepreneurship . Through a number of agriculture programmes , AB InBev ensures that it has the resources in the field to drive real value to the
grower , which in this instance are the farmers and suppliers ,” he said .
One such example of this is evident through the deployment of trained agronomists that are the embodiment of that hands-on approach .
“ These agronomists are in the field , working with the farmers , providing greater knowledge and sharing best practices ,” said Rogers . “ They ensure the grower has the technical resources and access to latest research they need to be more productive and more efficient .”
AB InBev can promise to deliver
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