SUPPLY CHAIN this product and about his overall costs compete in the market .”
This is the communication which leads to increased innovation . The product manager might come back to Simon and tell him that the cost of a product is no longer something that will drive growth , so a different solution is required , and they might ask for help to develop something that performs better .
“ We will go back to wherever we ’ re getting the adhesives from , and we ’ ll work on an innovation . It could be a cost-weight reduction ; it could be a different formulation – whatever it takes to perform better in the market .”
The procurement process is , after all , dictated by what is happening in the market . The marketing team tracks how Avery Dennison needs to compete , and that is communicated
“ We want to be as valuable to our suppliers as we can be , and to fulfil the biggest promises possible to those suppliers ”
– Roland Simon , VP Global Procurement Materials Group & Corporate Sustainability
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