SUPPLY CHAIN
Group Picture inside AGCO Corporation ’ s facility
vPurchasing decisions tend to be based on recent experience in this industry ; from a sales and marketing perspective , one may be selling a product , but from the point of view of service and aftermarket support , one is maintaining customer repurchase and loyalty . AGCO aims to create a proactive customer experience that includes preventative maintenance and limiting downtime for the customer .
“ By proactively ensuring the customer is not having an unplanned breakdown , we ’ re able to maintain a stronger level of repurchase
loyalty because the customer ’ s recent experience is positive ,” Toornman says . “ We manage the complexity of customer need through innovation , and we ’ re more agile and adaptable than bigger companies . “ We are really proud of what we ’ re doing ,” he concludes , “ but at the same time we have a long way still to go in our journey to supply chain excellence .”
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