USA
due to the fragmented nature of the purchase across multiple business units . A new data management solution enabled the company to effectively manage its data purchases and reduce duplicative purchases .
It ’ s Karmacharya ’ s customer service mindset that is driving tangible value . “ I tell my team every day to think about the value we are bringing . You can always take the easy path , or you can take the path that drives the most value even though it may be a little
more difficult . Sometimes you have to challenge your customer and say , ‘ Are you sure you want to do this ? Because here ’ s what the data is telling me .”
“ There are valuable insights you can draw from analysis of not just spend and buying patterns , but also from trends in the marketplace . What resonates with the customers might not be cost savings . It might be other things you , and the customer , might not be thinking about .”
“ I think the key is understanding business needs and viewing things from customer ’ s perspective ,” he adds . “ On the flip side , by having this analytical insight you really understand what the opportunities are and , in turn , are better able to challenge the customer . Do you take the easy path , the path of least resistance , with minimal value or would you rather be someone who is really helping drive the business ? I choose the latter every time .”
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