SENSIENT COLORS
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“ We stand alone – none of our competitors cater to as many industries as us ”
— Gian Carlo Leocata , Supply Chain Director , Sensient Food Colors Latin America describe Sensient as a company that is everywhere but no one knows about it . Our colours are present in almost every other product that you find in the beauty store or supermarket . We ’ re everywhere .”
Sensient Colors Latin America operates in 20 different countries all over Latin America , with the exception of Brazil that has its own business unit . This brings the challenge of diversifying its services to tailor to the needs of each specific country . However , it is something that Leocata believes his firm manages effectively . “ Each country has its own regulations and standards ,” he says . “ Everything we ship must meet customer specifications , cost and country regulations . Juggling these three components isn ’ t always a simple task because there ’ s a lot of regulatory movement that has to happen .” Leocata believes in the value of being “ emotionally intelligent ” to the demands of each individual country . “ If you want to be successful in a global world , you have to know how to handle different cultures . I ’ m fortunate enough that I ’ ve worked and lived in
JANUARY 2020