am I taking my vendor out of business ? It ’ s a massive balancing act .” With customer-centricity considered the key to most companies ’ success , Leocata sees similarities between his business and the transactional customer relationship of a supermarket . “ When you buy food , you go to the cashier and pay and the chances are you ’ ll visit the same supermarket every time . It ’ s not necessarily because it ’ s the closest , but because you ’ ve established a relationship ,” he explains . “ It ’ s the exact same thing in the B2B space . You need to throw yourself into the organisation you ’ re conducting business with and make them not want to go anywhere else .”
Sensient Colors Latin America has established two strategic relationships in a bid to drive operations . Having formed partnerships with CFS and PIM Mexico , Leocata believes in the true value of a mutually beneficial collaboration . “ Both partnerships are very different , however , strategic in their own way . CFS is a global producer and supports us in every market . If we have a need in Europe , they have a plant that can help us . It ’ s the same in Asia and Latin America . They , like us , have that
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