W hen it comes to standardisation and optimisation Oscar de Bok , CEO of DHL Supply Chain , highlights the need for flexible solutions when battling today ’ s supply chains that continue to grow in complexity . De Bok emphasises that with a large global company such as DHL , the importance of having a strategy that utilises digitalisation and collaborative robotics is crucial for enhancing value , and ensuring its workforce is unified and connected . “ Standardisation of our processes is how we improve and is therefore a very important part . It starts with having the best people , then having standardised processes around the globe , to then making our customers aware and want to grow with us . Because the more we grow with our customers , the more opportunities we can provide ,” notes de Bok .