FIVE GUYS ENTERPRISES
86
F ive Guys Enterprises is not your average fast food corporation . Founded in 1986 by the Murrell family and named after its five sons , the Five Guys family members still meet at the corporate office every Tuesday , and have continued to play key roles in the business . It offers a basic menu of burgers , fries , hotdogs and milkshakes with a range of toppings – keeping it simple but without making it boring : “ you ’ d need to eat here every day for 684 years if you wanted to try all possible combinations of our toppings ”, its website states . Five Guys also does not market its brand . It has achieved a cult following through word-ofmouth advertising , meaning every customer feels valued and part of a unique dining experience .
From its origin as a takeaway burger joint in Arlington , Virginia , Five Guys now has 1,600 locations in 19 countries across the world – and is still expanding . “ We want to enter six to eight new countries every single year ,” says Jason Lee , Sr . Director , International Supply Chain . The challenge Five Guys has set itself is that its menu is the same in every global location , and where possible , it will use the same ingredients and products .
“ One unique thing about our international strategy is that Five Guys controls the supply chain ,”
JANUARY 2020