LOGISTICS
throughout the whole delivery process .
Stead said : “ It is an incredibly competitive and volatile marketplace . I anticipate retailers are seeing the real damage to their reputation if they can ’ t supply the goods they have promised to supply over peak periods ; by offering free next day delivery they are in danger of exacerbating the problem .
“ So therefore I think we ’ re seeing a bit of a sea change where retailers are looking for people who will provide the volume they ’ ve promised and if they provide over that volume it is not possible to take it . So for the first time we are aligning ourselves together where the retailers should only offer to sell and provide to customers that can only be physically delivered in a promised timescale .
“ I don ’ t think we ’ re quite where we need to be yet . There is still many retailers who are driven by the marketers who are all going for that single order . If you are entirely honest and only promise what you can deliver ,
20 July 2015