APL LOGISTICS
Through its unfaltering dedication and innovative approach to its customers , APL Logistics has secured a dominant position in the Middle East for many years to come
APL Logistics , heading up its US $ 1.659 billion revenues for 2014 , is proving that investment and tactical expansion are possible even for an asset-light third party logistics ( 3PL ) company . Focusing its core philosophy around every aspect of customer needs has provided the company with much fertile ground for innovation in the Middle East and Africa ; it has become a source of well-deserved self-confidence .
It is this success that enticed Kintetsu World Express to acquire APL Logistics from its owner Neptune Orient Lines ( NOL ): while the 3PL will be able to retain its trusted brand , the acquisition will give the company more room for investment and expansion in the future .
Operations General Manager Muhammad Azfar Khan explained the remit of the Middle Eastern Division through an apt example , he said : “ You are at the Dubai Mall and want to buy a shirt ; you look at the tag and it says ‘ Made in Vietnam .’ Most of us do not understand the complexity of the operations on getting the shirt to that shelf in the store . We manage the movement of that product from one end to another .” He added : “ Customers want to know where their products are in the supply chain at any given time and exactly how many .”
These end-to-end solutions cover APL Logistics ’ four key verticals : Automotive ; Retail ; Consumer , and Industrials . The company
44 July 2015