SUPPLY CHAIN commented : “ Customers have a more detailed , user friendly interface ; they can see what we see .”
APL also provides its customers with a Visual Technology Suite ; a platform that builds on the company ’ s customer focus through offering a bespoke , transparent approach to supply chain monitoring . The Suite provides users with three levels of functionality : business intelligence ; analytics ; and operational tools . Khan explained : “ Visual Operations allows customers to view their supply chain in real time and Visual Analytics provides them with a dynamic graphical interface to access historical data . Visual Intelligence offers an in-depth review of the entire supply chain to identify gaps that may not be readily apparent with less robust tools . For example , APL Logistics can conduct a deep dive review of ERP ( Enterprise Resource Planning ) data to unearth inefficiencies origin or destination DC processing times that would allow for greater sales .”
The company is also planning to launch a new global , supply chain , event monitoring tool that will again demonstrate its leadership in technology and innovation . For example , “ A head of supply chain for a global retailer finds out that there is a development in South East Asia ; before they go into the morning meeting with the CEO and they will want to know how many shipments are impacted .
“ They can log into the system and see their activity in that port and see what the alternate solutions are : when the cargo is due to leave and
““ No solution is the same , no geography is the same , no market , no customer ”
– Muhammad Azfar Khan , General Manager
5,600
Number of employees working fro APL Logistics
www . apllogistics . com 49