USA move to EMV comes at an opportune moment in the technological space .
Choice Hotels has been implementing EMV across its entire organisation over the past six to eight months . Cross implementation of a new wave of technology across 6,300 locations most certainly does not come without challenge . One of the more notable challenges has been a consequence of that cross location , in some cases the implementation resting in the hands of individual hotel staff as opposed to one consistent form of rollout .
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