Disrupting traditional business models
USA growth across its operations for thenext five years . “ This has been a great challenge for us ,” explains Bryan Wayda , Chief Supply and Service Officer at Rodan + Fields . “ When we ’ re growing at an average of 60 % or more over the last 10 years , we have worked closely with our supply base to address this in a comprehensive way .”
Disrupting traditional business models
Originally selling the business to Estee Lauder in 2003 , the founders bought back the business upon witnessing a number of areas converging together which provided a unique opportunity to further disrupt the beauty market . The emergence of social media in the mid-2000s led companies to look at transforming traditional business models and address the ongoing challenges within brick and mortar retail stores .
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