USA “ We are continually looking at how to get to the market faster . We have relocated our distribution point from Dallas to Ohio to put us closer to our center of gravity for customers ”
— Bryan Wayda , Chief Supply Chain Service Officer at Rodan + Fields
Break the Cycle of Acne | UNBLEMISH Regimen | Rodan
+ Fields
“ The founders saw an opportunity to look at the direct selling model in a very disruptive way , which broke some of the rules of traditional direct selling and created how we operate today with our consumer connected commerce model ,” says Wayda . “ In a traditional direct selling model , the company would sell to a distributor , and the distributor would collect products , sell to customers , collect the money and do the administrative work . “ Our model flipped it upside down , where we said , ‘ why not let us do a direct to consumer shipment , order management and payment process ’. This allows consultants to do what they do best , which is connect to their networks , identify new customers and provide a personalised customer experience by helping them find the right skincare products and grow their business .”
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