SupplyChain Magazine July 2018 | Page 119

By launching a multitude of regimen-based products , Rodan + Fields continues to focus on four key areas : lines and wrinkles , brown spots and discolouration , acne and sensitive skin . However , the so-called ‘ Amazon effect ’ has significantly impacted its supply chain capabilities and created ever-growing consumer expectations . “ We are continually looking at how to get to the market faster . We have relocated our distribution point from Dallas to Ohio to put us closer to our center of gravity for customers ,” adds Wayda . “ Everybody expects everything faster than they ever did before , and so we ’ ve made a strategic move to put a warehouse in the most strategic location to get products out faster .” Responsible for Rodan + Fields ’ end to end supply chain operations , dealing directly with consultants and customers , as well as the product management for new products , Wayda has streamlined the commercialisation and industrialisation of existing products whilst bringing new products to life . “ Our plan was to add one new product every couple of years in the first several years , so that we grew organically and both our consultant base , as well as our internal team , gained a good understanding of our core

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