Supplier drive
USA products . In the last couple of years , however , we ’ ve accelerated this . “ Our products are fairly technical and highly effective with the types of ingredients and the formulas used . It ’ s been a change for our organisation to introduce new products quickly , bring them to market and commercialise them in a strong way . It ’ s been part of the culture shift of how we operate the business .”
Supplier drive
Partnering with AT Kearney across its contract manufacturer rationalisation , Rodan + Fields has sought to follow a typical strategic sourcing process ; starting from a request for information ( RFI ), leading the way to awarding the business and transitioning for technical transfer .
Nonetheless , to enable further growth , it remains imperative for the supply chain to work with those who can support its ambitions to further scale . “ Many of our suppliers were great suppliers when we were a $ 100mn business . They fit us really well because they had flexible batch sizes . In many cases , they offered opportunities for us to do things that were unique as a small player , but as we scaled , their fit became better suited for players who looked like what we used to look like , so we had to make some tough decisions ,” notes Wayda .
‘ In North America , the premium skincare market is set to reach $ 9.9bn by 2021 , with the US accounting for 15 % of global premium skincare sales ’
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Mircro-Dermabrasion Paste - Jar
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