MIDDLE EAST
207 “ How do we get our products into the region ? How do we sell them to our supplier network ? How do we reach our consumers ? These are the questions we need to ask and in order to become the number one in the region , we need to engage with key partners .”
The company aspires to manufacture and sell best in class products and automotive vehicles . Pallak notes that this is an aspiration that is defined by its supplier capabilities and to this end the company implements a global strategy called the Strategic Supplier Engagement Program .
Through this initiative , GM creates a transparent supply chain network by sharing current designs and blueprints for products often years in advance .
This , Pallak feels , allows a far more collaborative supplier relationship that creates tangible
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