AFRICA
sion to make MTN customers lives a whole lot brighter ,” the company promises in its strategic vision . “ Customers are at the heart of what we do , we guarantee to deliver the change for good .”
The way in which MTN Sudan achieves this is key . The company has invested heavily in expanding its MTN network to cover more than 500 regions across Sudan and in doing so , the responsibility to keep the customers at the heart of the matter expands with it .
MTN encourages loyalty and strives for customer retention through the provision of the highest quality services and continuously developing innovative and attractive packages and services that create a far greater customer experience .
In today ’ s world of social media , communications service providers have to be able to allow their customers to access the biggest communication tools in the world in Twitter and Facebook . To this end , MTN has a Facebook Zero initiative .
This initiative sees MTN prepaid subscribers being given exclusive access to Facebook through their mobile phones . Better yet , it is entirely free of charge .
Facebook Zero is a “ light-weight , text based ” version of Facebook Mobile . All customers have to do is send a message to a designated number provided by MTN Sudan and they will be granted access to the social media platform , enabling customers to connect with their friends and families at the touch of a button and on the go .
It is but one example of how the company works extremely hard to do more than provide a simple service to customer .
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