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17 omnichannel retail continues to become an expectation in the industry . “ Where there used to be a buffer between logistics or distribution and the customer via the in-store experience , there ’ s now a very direct physical handover in terms of the delivery connection and interaction as we fulfil orders .”
The changing needs and expectations of the customer , centred around speed , convenience , choice and the infamous last mile , have inspired a vast range of implemented solutions that drive increased efficiency , sustainability and customer satisfaction . TWG has recently
expanded its data science team to better leverage the latent insights of its data sets , and already has a history of implementing automation technologies that will continue through the worldwide shift to Industry 4.0 . “ Many years ago , when we built one of our larger distribution centres , we included automation within it that was then viewed as stateof-the-art ,” Foord explains . “ That stood us in great stead for a long time , and we ’ re now looking at ways to make that automation smarter to meet both our and the customer ’ s growing needs .” TWG is currently in the process of introducing
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