SupplyChain Magazine July 2019 | Page 29

“ We ’ re now looking at ways to make our automation smarter to meet both our and the customer ’ s growing needs ”

— Chris Foord , Chief Logistics Officer , The Warehouse Group beyond the financial details typical of an annual report , TWG zeros in on the finer points of its transformation , highlighting innovation , sustainability , diversity , talent development and its work within New Zealand communities . In sum , its new reporting strategy focuses on the factors that exemplify its people-led focus and ethos . Looking forward , Foord sees nothing but a continuation of the bold and exciting strategy that is leading the Group to success and the realisation of a next generation retail experience for its customers . “ The key next step for the Logistics function is to embed the new warehouse management system and then to optimise that across our network ,” he says . “ As with many global retailers , we ’ re moving towards a seamless omnichannel experience , but we ’ re not quite there yet ,” he says . “ Our goal is to be able to serve our customers in whatever way they want , irrespective of how they choose to engage with us . It ’ s about us being able to offer a suite of channels that can sustainably deliver on that promise .”
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