LOGISTICS AND DISTRIBUTION
“ ON AVERAGE , A CUSTOMER SPENDS 5 SECONDS ON A VENDOR ’ S WEBSITE BEFORE THEY DECIDE IF THEY ’ RE GOING TO STAY THERE ”
— David Houser , Senior Vice President of International Sales and Operations , HighJump
52 approach at the forefront of his company ’ s strategy , Houser affirms that a clear understanding of customers ’ demands is vital . “ On average , a customer spends 5 seconds on a vendor ’ s website before they decide if they ’ re going to stay there ,” he says . “ That means there is very limited time for a decision to be made on whether they want to do business with your organisation . It ’ s critical you get it right .”
Deploying the right technology for supply chain solutions could be key to success in the industry . However , Houser affirms that the biggest hurdle to overcome is the issue of interfaces and integrations . “ The biggest challenge isn ’ t just the implementation of a supply chain solution , it also revolves around interfaces and integrations . In this fast-paced technological world , all technologies aren ’ t created equal .
JULY 2019