MCDONALD ’ S VOW TO END DEFORESTATION
“ This commitment is bolstered by McDonald ’ s ongoing sustainability work with the beef industry and the company ’ s participation in WWF ’ s Global Forest & Trade Network . Expanding monitoring and compliance efforts by McDonald ’ s and its suppliers will be critical to ensuring the success of this important initiative .”
Applying throughout the entire supply chain , the core principles and practices of McDonald ’ s commitment on deforestation include : no deforestation of primary forests or areas of high conservation value ; no development of high carbon stock
“ This commitment to end deforestation demonstrates another major step for McDonald ’ s as we work to increasingly embed sustainability throughout our global business ” forest areas and no development on peatlands regardless of depth , and the utilisation of best management practices for existing commodity production on peatlands .
The company will also continue to respect human rights of all workers across the entire supply chain , and the right of all affected communities to give or withhold their free , prior and informed consent for plantation developments on land they own legally , communally or by custom .
The restaurant chain also pledges to resolve all land rights disputes through a balanced and transparent dispute resolution process , verify origin of raw material production and it will support smallholders , farmers , plantation owners and all suppliers to comply with this commitment .
McDonald ’ s focus on addressing deforestation began in 1989 when it ceased sourcing beef from the Amazon Biome , and the company ’ s Global Sustainability Framework has since expanded to include efforts surrounding food , sourcing , planet , people , and community . For more information on McDonald ’ s sustainability programme online see :
- Francesca DeBiase , Senior Vice President of McDonald ’ s Worldwide Supply Chain and Sustainability .
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