SupplyChain Magazine June 2015 | Page 8

SUPPLY CHAIN MANAGEMENT
MCDONALD ’ S , THE WORLD ’ S largest chain of hamburger restaurants , has recently announced a huge global commitment on deforestation across the company ’ s expansive global supply chain .
The commitment builds upon McDonald ’ s Framework and longstanding leadership in the area of sustainable sourcing . The pledge encompasses all of the company ’ s products and focuses on beef , fibrebased packaging , coffee , palm oil , and poultry for which the company will begin developing specific time-bound sourcing targets in 2015 .
McDonald ’ s will continue working collaboratively with a broad range of stakeholders , including suppliers , governments and NGO partners , to develop long-term solutions designed to combat deforestation around the world .
Francesca DeBiase , Senior Vice President of McDonald ’ s Worldwide Supply Chain and Sustainability , said : “ This commitment to end deforestation demonstrates another major step for McDonald ’ s as we work to increasingly embed sustainability throughout our global business . Making this pledge is the right thing to do for our company , the planet and the
McDonald ’ s has over 35,000 stores
communities in which our supply chain operates . We ’ re excited to continue collaborating with our supplier partners to achieve our goals .”
“ At McDonald ’ s , we view protection of forests and High Conservation Value areas as important business and societal issues and believe our role is not just to avoid negative impacts , but to promote responsible production that benefits people , communities and the planet . We believe that an
8 June 2015