SupplyChain Magazine June 2017 | Page 24

TECHNOLOGY
– it also provides coffee retailers with vital market data and access to customer preferences that help them reshape their business model .
This quiet digital revolution is being seen across industries , helping all manner of businesses to increase their sales productivity , encourage consumer adoption , and improve their understanding of the buyer engagement cycle .
Combining data analytics with decision support also helps brands to improve visibility and gain insight from their supply chain and operations . With procurement ’ s involvement , this can drive value across the business , including :
• Supply innovation : Procurement can speed up the introduction of new products and reduce material costs by providing more critical insight into suppliers and their capabilities
• Risk management : Procurement can prevent issues such as supply shortages or product disruption before they happen by providing better analysis of spend and supplier data across the business
• Secure and sustainable supply chains : Procurement can help businesses have the right mix of

ABOUT THE AUTHOR : DR . MARCELL VOLLMER

As Chief Digital Officer for SAP Ariba , Vollmer helps customers to digitalise their supply chain . Prior to his current role he was Chief Operating Officer for SAP Ariba , helping to setup a startup organisation within the larger SAP Group .
Before that he was Chief Procurement Officer at SAP SE , where he transformed the global procurement organisation towards a strategic , end-to-end driven organisation that runs SAP Ariba , SAP Fieldglass and Concur in the Cloud .
He has more than 20 years ’ experience in working in international companies , starting with DHL , where he delivered multiple supply chain optimisation projects .
suppliers and order schedules , which will ensure that all materials are delivered in a timely manner , with a high level of quality and in the right quantity .
From cost savings to value generation Procurement is undoubtedly a different game than it was not only a decade ago , but even 12 months ago . The ultimate winners in this game will be those that embrace the ongoing digital transformation , reimagine their roles and use the plethora of technology , data and insights at their fingertips to run simpler and smarter .
24 June 2017