CPO / CSCO STRATEGY
HOW WERE THESE INITIATIVES / IDEAS ORIGINALITY CONCEIVED AND HOW MUCH WORK HAS GONE INTO MAKING THEM A REALITY ?
The best innovations come when you ’ re constrained . And our constraints were many : product authenticity , agility and sustainability . In the case of Project F . L . X ., our initial mission was to find an alternative to potassium permanganate ; a chemical used to finish jeans today . In turning to lasers to solve this problem , we achieved transformational benefits beyond sustainability .
DO YOU HAVE AN IDEA ABOUT HOW LONG IT WILL TAKE TO SCALE-UP THIS TECHNOLOGY ACROSS YOUR SUPPLY CHAIN ?
We have already begun piloting this new model with some of our strategic vendors and we ’ ve also begun to brief key retail partners . Our plan is to take a phased approach
VIDEO : INTRODUCING LEVI STRAUSS & CO . PROJECT F . L . X .
28 June 2018