“ FLEXIBLE INTEGRATED
CIRCUITS OPEN UP A NEW MASS- MARKET WHERE
NON-ELECTRONIC PRODUCTS CAN ALSO BECOME
PART OF IOT WITH TECHNOLOGY THAT IS IMPERCEPTIBLE IN ITS PACKAGING ”
PHIL SIMMONDS , MD , EC ELECTRONICS
To date , IoT has typically referred to the electronic products we have in our homes and offices , and how these interact with our devices . Flexible integrated circuits open up a new mass-market where nonelectronic products can also become part of IoT with technology that is imperceptible in its packaging . PragmatIC ’ s FlexICs are 10 microns thick – a typical human hair is 50-100 microns . “ They are so thin , you almost can ’ t feel them ,” says Simmonds . “ Yet they adhere very easily to flexible substrates , making them perfect for incorporating into a label or packaging .”
Simmonds believes that when a supplier of hardware technology demonstrates an appetite for a partnership utilising the latest innovations such as FlexICs – rather than just quoting on a requirement and entering into a transactional relationship – it shows they want to work collaboratively to optimise its part in the supply chain , for your business objectives and success . He concludes : “ Partnerships are good for business , when your interests and their interests are aligned everyone is focused on getting a competitive edge and succeeding in the marketplace .”
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