IN 2017 THE market for last-mile delivery solutions was worth $ 181bn , growing in double digits year on year . Founded in Sweden in 1998 , Centiro is focused on delivering last mile delivery solutions – increasingly vital in our ecommerce world – by helping consumers interact better with retailers and brands around the management of their orders . As consumers move away from physical stores and interaction , being able to provide a good customer experience now requires all elements from the retailer through to the supply chain to work together , including last mile delivery .
Centiro ’ s Global Business Director Bobby Shome tells us : “ When you order an item you get updates from the carrier about the progress of your delivery , but if there ’ s a problem who do you speak to ? Who ’ s taking responsibility for that order ? From a physical standpoint it ’ s the carrier , but from the ownership perspective it has to be the retailer .” Shome believes there ’ s a disconnect between the consumer knowing what ’ s happening and then being
proactively informed . “ In a big nutshell , our solution brings retailers and consumers closer to deliver an improved end-to-end experience .” To improve the visibility of its solutions , Centiro is using predictive analysis developed through machine learning . “ We ’ re looking to implement this to compute potential failures
58 June 2018