NINA BOMBERG , GLOBAL LEAD BUYER AT SEG AUTOMOTIVE , DISCUSSES COLLABORATION , COMMUNICATION AND THE COMPANY ’ S INCREASED AGILITY FOLLOWING ITS CARVE-OUT FROM BOSCH

C onventional wisdom dictates that , when leveraging bargaining power , the bigger the company , the better the deal . In January 2018 , the Starter Motors and Generators division of multinational engineering and electronics company , Bosch , completed its transition to become an independent organisation . Trading under the name SEG Automotive , now owned by Chinese consortium Zhengzhou Coal Mining Machinery Group ( ZMJ ) and China Renaissance Capital Investment ( CRCI ), the company is continuing to push the envelope of powertrain solutions for combustion engines and electrification in the automotive sector . “ Our new advantages include being more flexible , faster and more able to incorporate supplier innovation ,” explains Nina Bomberg , Global Lead Buyer at SEG Automotive . Bomberg was hired by SEG in 2017 before the company ’ s carve-out was completed , taking the reins of a global procurement network readying itself to step into the future . She sat down to discuss SEG ’ s sourcing , procurement and supply