CLICK TO WATCH : WBR ’ S ALEX CHARD ON MAKING PROCURECON HAPPEN 37 long as we ’ re bringing those players in , we can really find success .
What challenges were involved ? Frank Musero : The biggest challenge is trying to figure out the topics that are more important to the practitioners , because when we build an event , we build it eight months before the event starts , so we need to plan to make sure that the topics will be relevant eight months in the future and not just when we ’ re doing our research . Alex Chard : For me , the biggest challenge was probably identifying the right players here in Canada . Oftentimes , individuals can be a little siloed within their industries or markets , or even their geographies . So really trying to engage them and bring them in was probably the biggest challenge – but that wasn ’ t a big hurdle to jump over . There ’ s quite a bit of recognition for ProcureCon here in Canada which really helped .
Why was it important to get the right speakers on board ? Frank Musero : This is the one time of year that all of these practitioners can
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