47 and transform the lives of thousands of small-scale farmers across Sri Lanka , India , New Zealand , South Africa and beyond .
“ We enhance transparency and fairness along our value chain by creating shared value ,” explains Herath . English Tea Shop ’ s model stems from the work of Harvard Business School Professor , Michael Porter . “ This is the principle on which we run our business . In essence , this means that by being an ethicallyminded business , we not only help improve the world around us but also help our business to grow sustainably ,” says Herath in an interview with the Soil Association . He continues : “ Which is why we work closely with the farmers who grow our organic tea , they provide constant inspiration as we see the challenges they face on a daily basis . Their hard work and dedication make us strive for success because as we succeed , they succeed .” Porter himself notes that “ Shared value is not social responsibility , philanthropy , or sustainability , but a new way for companies to achieve economic success .”
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