NINJA VAN
Vin Perez , COO , Philippines , discusses how Ninja Van is maintaining its position as the vanguard of ecommerce logistics in Southeast Asia
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L ogistics technology company Ninja Van is one of a number of high tech startups in Southeast Asia , a region ripe for disruption . That ’ s precisely what attracted COO , Philippines , Vin Perez back to the region after studying for an MBA at Harvard Business School . “ There ’ s explosive growth happening here in Southeast Asia , following what happened in the West maybe 15 years ago and China 10 years ago . Because of that , I was really quite keen on going back . I happened upon this opportunity at Ninja Van , where the company was really looking to establish the regional ecommerce logistics industry .”
While the region brings enormous opportunities , it also has its own challenges . “ Ecommerce markets in the West develop straightforwardly . There ’ s existing infrastructure , there are regulations , technology is quite advanced . Customer adoption of ecommerce is therefore really direct . In Southeast Asia , the infrastructure is not as good . There are
JUNE 2020