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in data . It ’ s essential to understand how you ’ re performing , how the market is reacting and how we can be more proactive in addressing the market ’ s needs . But working with data is easier said than done . A lot of it ’ s about making sure you have the right database tools and understanding who has the ability to deal with such an infrastructure . You have to adapt your organisation to be able to address , handle and then really trust the data .”

Technology means little without the proper culture in place , however . “ We discovered along the way that it takes

a certain culture and demographic to be able to adapt to this kind of technology ,” says Perez . “ In order to have the objective in mind and to be able to reach it , it ’ s key that everyone is going for the same goal and has that common purpose . More often than not , we find the younger demographic to have the ability to operate in this environment .” That emphasis on youth led to new and unexpected solutions to logistics issues . “ Especially early on in our tenure , we really looked into the young problem solvers who may not have had the most experience in logistics ,

JUNE 2020