BAYER : DIGITAL TRANSFORMATION AND PREPAREDNESS
to compete with a completely different shift in approach . As I mentioned before , COVID-19 is accelerating the trends of the Personalised , Automated and Local approach . From my perspective , it ’ s very important that in the future there will be local abilities to serve the customers in an extremely agile , reactive and proactive approach . It will be a fundamental change .”
BAYER : DIGITAL TRANSFORMATION AND PREPAREDNESS
Bayer has , for the past 156 years , used science and technology to provide a better life for all . Innovation , as a consequence , lies at the heart of the organisation . With that in mind , it should come as little surprise that Palumbo recounts a more than positive response to the COVID-19 crisis .
To understand that response , and the wider ambition for technological innovation in the company , he explained in more detail Bayer ’ s transformation journey . “ Today the competitive advantage has changed to competing as ‘ systems ’ rather than as companies . Technology provides the industry with the ability to escalate , therefore companies need to
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