45 with differentiated , high-quality products . “ Having the right supplier network that is optimised to reduce complexity and increase speed and visibility through component standardisation is a key enabler of rapid innovation ,” Merry notes .

Another driver of rapid innovation when it comes to suppliers is collaboration and co-innovation . In this instance , Merry explains that one follows the other . “ Collaborating with suppliers can lead to co-innovation and can act as an extension of a manufacturer ’ s brand . So , an example might include leaning on the expertise that resides in your supply base to enable mass customisation of goods . Customisation requires significant changes to design , supply chain , sales , manufacturing and delivery . If these aspects are not working together , the entire business model falls apart . Therefore , collaboration with suppliers can enable manufacturers to stay focused on their core competencies .”

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