SupplyChain Magazine June 2020 | Page 69

Canopy Growth : Regional Distribution Center
Canopy Growth : Regional Distribution Center
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Smiths Falls . But as acquisitions were made in other provinces , licensing and moving the cannabis became more complex and a supply chain professional was needed .
For him , the challenge facing Canopy called to mind how the first settlers moving westward across Canada must have felt over a century ago . “ There was nobody to follow , no rear-view mirror : we were the leaders !” Legalisation presented so many unknowns , and though the core product was now legal , today ’ s product portfolio , including edibles , vapes , beverages and concentrates , had yet to be formulated for a completely new market . One big unknown was how large this new retail market might become : Canopy increased production and growing capacity at this time to meet expected demand but has since modified its approach . It aims to maintain its position as the world ’ s leading cannabis company but growth is being carefully matched to market demand as that becomes clearer .
Recreational shipments outstrip medical by a factor of around 10:1 in units , says Sly . “ That is where the
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