Colby Mayberry , Director of Logistics APAC at Terex , discusses Terex ’ s digital transformation journey in the supply chain space

C olby Mayberry is Director of Logistics APAC at Terex . He has experience working in several different markets such as North America , Europe and now Asia . Mayberry recognises that each market poses a different challenge . “ One of the biggest things that I ’ ve learned is that if you had a strategy six months ago in China then it ’ s no longer valid ,” says Mayberry . “ This is due to the speed that the market changes . You have to be quick , dynamic and on your feet to adapt to the requirements of the market . You can ’ t afford to just assume it ’ s a phase and will go away like in other markets .” That proactive and agile approach is a key pillar to Mayberry as he and his team comes up with all sorts of creative solutions to adapt to the ever changing environment . “ We could have a simple problem such as the wifi being down but within 20 minutes everyone has their phones out hot-spotting ,” explains Mayberry . “ I find that kind of thing extremely encouraging because it shows you don ’ t need to have a bar chart on everything . Sometimes , the best solutions are determining what needs to be fixed , testing the solution and making it all work out .”