SupplyChain Magazine June 2020 | Page 85

Genie * Lift Connect Launch
Genie * Lift Connect Launch
CLICK TO WATCH | 1:54
85 information to the users but also giving Terex access to the usage data to provide new opportunities for supporting our customers . Mayberry understands the importance of leveraging technology that makes a difference rather than utilising it for technology ’ s sake . “ We can always tell how well received any of our technology is because of customer feedback ,” affirms Mayberry . “ Before introducing any new systems , we must work out why . We have to always ask ourselves : ‘ what problem are we trying to solve ?’ We can ’ t just implement technology because it looks cool . It ’ s all about defining the problem that we ’ re going to solve .”
The value of partnerships are a key area of interest to Mayberry . Terex has formed strategic relationships with Hoegh Autoliners , UECC and Land Transport . “ We really went through a transformational journey of what we would consider a strategic sourcing initiative ,” says Mayberry . “ Through that , we ’ ve launched a series of bids for different markets and types of freight to choose not only providers that will offer us good value , but will also compliment our business .
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