Over the past few years , we ’ ve put an increased focus on aligning our values with our partners . These partnerships are the next level of what is needed in the logistics industry , whether that ’ s on the inbound side to get raw materials to the factory or the outbound side to get the unit to the customer .” Mayberry understands the importance of differentiating global and local providers and believes both are influential . “ With a global provider , it ’ s about having the ability to react in all of the markets . They must have the same customer urgency that we do as well as treat customers the same way ,” says Mayberry . “ Whereas locally , it ’ s all about adaptation . Take Australia for instance , that ’ s a very customerfocused market . If you have someone driving a truck and they ’ re upset or not in a good mood , then it could impact your next sale . So , when we ’ re looking for partners we ’ re looking at how they train their staff , run their day to day operations and solve problems . It ’ s key that any potential partnership stands up and doesn ’ t just look good on paper 89

EXECUTIVE PROFILE :

Company : Terex Industry : Lifting equipment Location : Asia Pacific region

He currently leads the APAC region , optimising supply chain routings and selecting carriers to support business growth and stability globally . He has worked across supply chain functions for Terex on three continents , leading system implementations as well as aftermarket purchasing departments for their Aerial division . He is an active member on the Western Washington University supply chain board . www . supplychaindigital . com