TECH & AI
“ RETAILERS REAP THE COST-BENEFIT OF RFID BY SHIPPING FROM THE LOCATION NEAREST TO THE CUSTOMER ”
GAYLENE MEYER VP GLOBAL MARKETING & COMMUNICATION , IMPINJ
play an even more critical role in supply chains . COVID-19 forced businesses to rapidly adjust their priorities to meet new customer preferences – particularly the seismic switch from in-store to online shopping , and the omnichannel retail model that has since sprung from this .
Tracking and tracing of products has never been more important , especially for retail , which now needs solutions that can deliver real-time , all-round visibility of channel inventory . But RFID tech is also beginning to play a role in helping to transform the in-store element of omnichannel to a more online space , in terms of the flexibility , convenience and choice they are able to offer consumers .
French multinational IT services and consulting company Capgemini recently surveyed both retailers and shoppers . It found that 40 % of consumers see shopping in-store as a chore , while more than half of retailers ( 54 %) admitted they have been slow to digitise their physical stores .
For example , the majority of retailers do not offer inventory checks to consumers ahead of store visits – even though 75 %
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