Founded in 2000 , the company is headquartered on the US West Coast , in Seattle , Washington . Gaylene Meyer , VP of Global Marketing and Communication , explains why RFID is a perfect solution for the inventory challenges thrown up by omnichannel .
“ Retail stores can be chaotic environments and it ’ s difficult to keep track of inventory ,” she says . “ But because RFID can wirelessly identify one thousand items simultaneously and without line-of-sight it ’ s the right technology for counting all the inventory across an enterprise of stores . With accurate data about every item in every store , a retailer can reliably tell online shoppers if an item is available in the store near them .”
Logistics costs can be cut by RFID tech Meyer points out that RFID is also ideal for helping businesses turn stores into fulfilment centres , to save on logistics costs .
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