SupplyChain Magazine March 2015 | Page 18

SOCIAL MEDIA
calls , up to two gigabytes of free Cloud storage , Digidex contact management system , document downloading and sharing , social feed , connectivity to colleagues and peers without sharing personal contact information , easy sign-up and much more .
The market is very saturated already with apps so businessfriend can provide a one-stop-shop for the things you need to do socially and for more formal communications too . It puts together the ability to discover , connect and share content on one platform .
The developers call it the ‘ BUSI ’ platform ; a business utility with a social identity and that is the trademark strapline along with the notion it is the place where professionals collaborate .
It is the culmination of a lot of work putting together a completely new concept for social networking and content provision , where a social network with a unified communications platform allowing users to not only be social and see feeds of their favourite brands but also to have instant messaging , video and a digital contact management system alongside a range of other functions .
CES attendees and official spokespeople reacted warmly

“ We ’ re providing one place to consolidate all of your current communications , mediums and channels into one easy to use application . You ’ ll never have to say ‘ I didn ’ t get that email ’ or ‘ where did that document go ’ again .’”

-Freddie Pierce , VP of product and co-creator of the app
18 March 2015