RENTING COLOMBIA
Client-centered functionality
Awards from the company ’ s clients increase the company ’ s motivation in offering excellent services
Renting Colombia ’ s business model is a clientcentered operation , which has become a key factor for the company ’ s success and longevity . Vehicle availability — which is covered in 95 percent — is the first of many attributes displayed by the company , a trait that does not affect a client ’ s productivity .
Renting Colombia ’ s share of vehicles is relatively balanced between 60 percent light vehicles and 40 percent heavy vehicles . These same figures are reverted revenue-wise , as heavy vehicles bring the company 60 percent of its earnings .
The Localiza operation is mostly for individual clients who need a vehicle , both on a short- and on a long-term basis . Replacement cars from auto insurance companies fall in this category , as well as cars rented by tourists , corporate rentals for personnel transportation .
“ Our strategic vision allows us to think from each client ’ s perspective ,” Santa Restrepo said .
Technology and big data for clients ’ benefit
Any vehicle renting company is able to offer GPS tracking , but Renting Colombia goes farther with onboard systems that transmit vehicle
108 March 2016