ited by : Nye Longman

have in place . An important first step to improving the process is implementing a solid remarketing plan .

The primary objectives of most remarketing plans should include : maximising recovery , tight disposal turnaround , and protecting the brand . Most likely , there is already a robust secondary market for your product ; in every major city in the UK and around the globe for that matter , there are businesses that purchase customer returns , excess stock and discontinued goods for resale .

That said , if you ’ ve historically sold your stock to one or two liquidation partners it ’ s a safe bet your recovery value is low as liquidators are experts at negotiating prices down in order to maximise their own profits . Not to mention , time spent negotiating deals for every pallet or truckload of stock takes time away from core business activities . While this solution may score well on the targets for quick disposal , remarketing to a liquidator can mean a lack of control over who is eventually buying the stock and how your brand enters the secondary market .

Cut out the middleman and go ‘ virtual ’ The best solution to tackle all three objectives involves bypassing the middleman and assembling a robust base of business buyers who sell directly to consumers . So the question becomes : how can you aggregate thousands of such buyers and how can you possibly manage selling to them all ? While it seems like you would

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