DEUTSCHE BAHN AG
major challenges due to the increasingly tough competition in passenger transport because of the liberalisation of the long distance coach market and various new sharing models , for example , as well as in freight transport because of the dramatic drop in fuel prices and reduced lorry tolls . Additionally , there is no doubt that digitalisation is fundamentally changing mobility as well as working environments , making it necessary for DB to adapt fast .
DB has therefore started the ‘ Zukunft Bahn ’ programme ( Future of the Railway ), with the objective of considerably increasing quality , punctuality and operational reliability , to start winning over more customers again and to noticeably improve our economic results . This programme will be a major lever to achieve the economic , environmental and social performance goals of the DB 2020 strategy .
Image Author : Claus Weber Image copyright : Deutsche Bahn AG
28 March 2016