SUPPLY CHAIN business success . They are looking at a strategy wherein CPOs are playing a really important role in terms of achieving the overall goals of the business .
“ CPOs and CTOs ( Chief Technology Officers ) have never worked so closely as they have been working in the last four or five years either . The CPO goes to the CTO and says , ‘ these are the things which I want to change in terms of the making it more technology-driven ’. Today , they are working together to make important changes in the processes , methods and everything else .”
Dabur International , which is headquartered in Dubai , United Arab Emirates , manages a global portfolio of over 1,000 natural health and beauty products . Capitalizing on its strong reputation as an established company of over 130 years trading in its market , it has successfully seen the growth of its brands in over 80 countries across all five continents .
Established overseas markets include Africa , where it has seen particular prosperity in countries such as Nigeria , Egypt and South Africa . To make procurement effective in business expansion , Singh believes it to be essential for Dabur International to work on building meaningful and long-standing partnerships with its suppliers , so they can stand side-by-side with the company on its journey to worldwide growth .
Singh focuses on two aspects of the relationship to develop a sustainable business that will benefit both
“ Procurement has transformed ; it is more intelligence , analytics and strategy based ”
RAMAN SINGH Global Procurement Head at Dabur International www . supplychaindigital . com 161